Position. Design.
Launch. Measure. Iterate.
Five repeatable phases. The same core team leads from kickoff to iteration, with minimal handoffs and no surprise creative directors halfway through.
- 01
Position
Week 1 – 2
We map the market, sharpen the offer, and lock a point of view sharp enough to build against. Everything downstream inherits this decision.
Outputs- Market map
- Positioning statement
- Voice guide
- Success metrics
- 02
Design
Week 3 – 6
Identity, site, and campaign creative built as one system. Coherent, considered, unmistakable, reviewed weekly with the founder in the room.
Outputs- Identity system
- Site design
- Campaign creative
- Content templates
- 03
Launch
Week 7 – 10
We ship the whole surface at once: brand, site, funnels, and creative, coordinated across paid, email, and organic. No staggered soft-launches.
Outputs- Live site
- Paid loops
- Email + SMS
- Launch calendar
- 04
Measure
Week 11+
Instrumentation from day one. We watch what real users do, not what dashboards want to show, and translate signal into decisions.
Outputs- Analytics stack
- Experimentation setup
- Weekly reporting
- 05
Iterate
Monthly
Monthly cycles turning learnings into new creative, new pages, and new experiments. The stack gets smarter every quarter it runs.
Outputs- New creative
- New pages
- Quarterly roadmap